STR: U.S. hotel results for week ending 8 January

Reflecting post-holiday seasonality, U.S. hotel performance fell from the previous week, according to STR‘s latest data through 8 January.

2-8 January 2022 (percentage change from comparable week in 2019):

• Occupancy: 45.4% (-14.9%)
• Average daily rate (ADR): US$119.92 (-4.8%)
• Revenue per available room (RevPAR): US$54.47 (-19.0%)

Hotel Industry Faces Short-Term and Long-Term Disruptions With Events

While leisure travel has buoyed the hotel industry through the early stages of the recovery. However, COVID-19 cases still spiking and companies reticent to make big commitments to travel, the return of large, citywide events that drive a lot of that demand could be slower to return.

A Review of Hotel Company Key Performance Metrics in 2021

The recovery of the hotel industry from the ongoing global pandemic can be measured by improvements to key performance metrics.