<ul>
<li>
<a href="https://www.hospitalitynet.org/news/4108881.html">How Google’s Topics API Could Affect Your Hotel’s Paid Search Campaigns</a>
With <a href="https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/">Topics API</a> Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. Topics is designed to give web searchers more and easier privacy control.
</li>
<li>
<a href="https://str.com/press-release/str-us-hotel-results-week-ending-26-february">STR: U.S. hotel results for week ending 26 February</a>
<ul>
<li>Among the Top 25 Markets, Orlando recorded the largest occupancy increase over 2019 (+6.7% to 85.9%).</li>
<li>San Francisco/San Mateo experienced the largest occupancy decrease from 2019 (-31.9% to 53.7%).</li>
<li>Helped by the South Beach Wine &#x26; Food Festival, Miami posted the highest ADR (+47.0% to US$365.64) and RevPAR (+55.1% to US$325.36) increases over 2019.</li>
<li>The steepest RevPAR deficits were in San Francisco/San Mateo (-52.6% to US$87.68) and Washington, D.C. (-45.7% to US$61.61).</li>
</ul>
20-26 February 2022 (percentage change from comparable week in 2019):
<ul>
<li>Occupancy: 62.2% (-4.7%)</li>
<li>Average daily rate (ADR): US$143.83 (+13.1%)</li>
<li>Revenue per available room (RevPAR): US$89.45 (+7.7%)</li>
</ul>
<img src="/images/blogimages/2022-week-09-occupancy.png" alt="STR Occupancy Data" width="4000" height="2250">
</li>
</ul>

This week in Hospitality & Tourism #9 2022